The co-branded bar is set to be in U.S. stores next Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. Archived post. The most popular slogan is There's no wrong way to eat a Reese's. The current slogan is Not Sorry. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. What does it do? Im sure innumerable. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. also represents a 10-points increase in awareness since June 1. I know my way around a Reeses and their brand and I take them very seriously. They want to be bold, unapologetic, and unexpected. Will Arnett TV Commercials - iSpot.tv | 3 p.m. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. which originally debuted in 2012. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at To be kind, the effort is commendable. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. 2017 GMC Acadia TV Spot, 'The Next Generation . A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Reese's doesn't care what you think about its thin peanut butter cups Youre welcome.. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. If Mr. Peanut has sounded familiar to you in Planters' recent commercials, there's a good reason for that: the ads are voiced by none other than actor Bill Hader, of SNL fame and Barry acclaim. A landing page features videos and recipes. Get the free daily newsletter read by industry experts. 3 in Engagement Labs TotalSocial rankingof how food brands are doing in offline and online conversations, which is in line with Reeses ability to drive conversations around the brand. Privacy Policy. fully 29% percent of U.S. consumers 18 and older report having seen an ad for Reeses at some point during the past two weeks. The company recently ranked No. #NotSorry Campaign Paying Off For Reese's - MediaPost Reeses is the greatest candy on the planet. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. Is this simply a new direction for the company to generate sales? (we don't. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. By using our website you agree to the use of cookies as described in our. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. That was 2018. Privacy Policy. "I kinda like it. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. You can connect with Reese's on Facebook, Twitter and YouTube. Optimize TV Ad Spend With Q1 2023 Insights. Everywhere, pretty sure even in banks". Conversations around Reeses are also up this Halloween season, with 17% of consumers saying they had mentioned the brand in conversation over the past two weeks. A series of TV spots is generating high ad awareness levels, utting the brand in a strong position as the critical Halloween holiday . With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. Reeses is the perfect criminal. Reese's TV Commercials - iSpot.tv Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. The companys senior brand director also sent out a statement, reminding would-be eaters that you can have more than one. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Reeses.. We created a new campaign and gave the brand a voice: Not Sorry. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. Reeses chooses to leave it up to the public to be mindful of their surroundings and treat their fellow man, especially those afflicted with the allergy, with courtesy. When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. In the past 30 days, commercials featuring Will Arnett have had 540,984 airings. Reese's Peanut Butter Lovers makes waves with US Olympic - FoodSided 1st and Long: A Review of the Movie Blonde, Elderly Mother Makes Grave Mistake When She Assumes TV-MA is Meant for Mothers, Blake Lively Torn Between Pride of Husband Owning a Wireless Network and Embarrassment of Having to Use Mint Mobile, HIV Prevention Drug PrEP Hires DaBaby as New Spokesman, Netflix Takes Hit Amidst Coronavirus Crisis. No one wants a THIN Reeses peanut butter cup! 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. In this way, Is James Earl Jones the spokesman for Arby's? ET, ranked No. And the newest innovation, Reeses with pretzel bites, geniusest. Not sorry. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. (56) Buy Now. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. How do you make an ad so bad that it makes me NOT want to buy it???? were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. The . Topics covered: business models, technology, partnerships, culture and high profile personnel changes. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Subscribe to Marketing Dive for top news, trends & analysis, The free newsletter covering the top industry headlines, Leading PR Agency Omri Hurwitz Media Launches LinkedIn Social Media Service, New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But Its Also Not Enou, Combining DAM and PIM, Image Relay Releases Marketing Delivery, 10Fold Unveils Industry-First Real-Time Reporting Solution to Track Marketing and PR Impact on, By signing up to receive our newsletter, you agree to our, Webinar I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. this time last year, reports YouGov. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. ET, Webinar You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. Thats significantly higher than the 20% who I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. What is Not Reese's Sorry For? | Jargon Were not sorry we know exactly what were doing. It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). Scan this QR code to download the app now. Once verified, the information you provide will be displayed on our site. How do you increase sales for the most sold candy in America? Free to qualified media, marketing and advertising professionals. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. Password What the hell is it even supposed to mean?? You can connect with Will Arnett on Facebook, Twitter, IMDB, and Wikipedia. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. Given all of the facts we can make a lot of assumptions. The "Not sorry" slogan from Reese's commercials. Reeses hired Will Arnett as their new spokesperson. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. New comments cannot be posted and votes cannot be cast. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. It was big on Twitter back in 2010. Reese's Cups I 'Ridges' Commercial I #NotSorry - YouTube one. Jargon The Website is not intended for readers under the age of 18. The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. The step-father of all peanuts, Reeses. Seth Rogen is believed to be the voice behind the Hersey's chocolates commercial, but not Reese's controversial Peanut Butter Cupcake flavour advertisement, which was banned from television. Cookie Notice #NotSorry Campaign Paying Off For Reese's - 10/15/2018. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Like, really lean in to it. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. Reddit and its partners use cookies and similar technologies to provide you with a better experience. Not Sorry, in the age of public apologies, are words we seldom hear. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. Reeses appears to be in a harrowingly similar situation and whether they are guilty or not I intend to get to the bottom of it. Melissa Locker is a writer and world renowned fish telepathist. Literally just every ad for Reese's Not Sorry campign - Reddit Undoubtedly there were estranged individuals who took this idea too far and too literally and have done nothing but make their lifes mission to take down the father of all peanuts, well actually I guess that would be the Planters man. Tell me the meaning of "not sorry" in that Reese's peanut butter cup I own and sleep beside a plush Reese (not a commander cup, yikes [google at your own risk]). The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. The sufferers are not at all to blame, but it would be a hard disputed to claim that the rise in cases of this allergy did not shift the trajectory of daily life in these United States. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. By using iSpot.tv, you accept our. ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s AdWatch: Reeses / Not Sorry - Decisions Speaking Human 3.85K subscribers Subscribe 628 312K views 3 years ago We don't have to decide between Reese's Pieces or Reese's Peanut Butter. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. Reese's Not Sorry Campaign How do you increase sales for the most sold candy in America? Another, launched in late month. Not sorry. Reese's | Not Sorry Dylan Ostrow Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. My MAGA cousin does this not sorry crap on Facebook all the time. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. Reese's Not Sorry Campaign - WNW - Working Not Working stop, only to add: Just kidding. I remember that. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. With every ad Reese's makes they are taking a stand against the complainers and their fellow corporations like Pepsi who acts as if the missing ingredient to world peace is Kendall Jenner and carbonated sugar juice. #StopTheMadness pic.twitter.com/mR9cF1eAO4, Jan #madein???????? Currently, We created a new campaign and gave the brand a voice: Not Sorry. Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. Why do they say not sorry Reese's? | Dependable So its just cheeky "sorry we are delicious, not". Can someone seriously give me an explanation. Comparing these commercials to old westerns is unfair to the westerns. Any other use of real names is an accident and a coincidence. However you are not wrong on the 10 year mark. Of course, one was eating chocolate and the other was eating peanut butter. Before posting or commenting, please check the rules in the sidebar. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Reese's Big Cup With Pretzels TV Spot, 'Better Than Feathers'. Reese's Commercial 2021 - (USA) - YouTube What a stupid slogan. | 2 p.m.